Well what a time to be alive! I don't know about you but I am so sick of everyone talking about all the doom and gloom so that is the last time you will see those 3 words in this newsletter, instead we have some wonderful articles that will entice you to get out and about and live life to the fullest.
First up here is a great article about a very unusual place to visit - one to put on your 'places I must visit' list.
The central Italian region of Abruzzo which has a reputation of being the country’s ‘best kept secret’ is giving up more of its treasures.
The area steeped in fascinating history, ancient architecture and breathtaking landscapes is now being targeted by people looking for the quintessential Italian food and wine travel experience. Among the attractions is Abruzzo’s internationally acclaimed award winning Montepulciano red wine.
Nobody appreciates this more than Brisbane couple Luciana Masci and Michael Howard. They spend six months of the year taking small tour groups through Abruzzo and Ms Masci says the regions culinary delights are becoming a big attraction.
“The Abruzzese are not the type to go out and promote themselves or their region which is why Abruzzo has been under the tourism radar for so long. But as the experience of country Italy in Abruzzo becomes more popular, the wonderful food and wine is being discovered as well,” said Ms Masci.
Abruzzo is the long lost Italy being discovered by the more mature and widely travelled public now looking for a cultural experience. Unspoiled and virtually untouched by modern tourism, Abruzzo provides an insight to centuries old arts and crafts, the areas medieval history and the village culture that has endured for hundreds of years.
The region’s cuisine is perhaps Italy’s most diverse and imaginative. Abruzzese cooks have long been considered Italy’s best, and Absolutely Abruzzo Tour groups not only experience the fresh seasonal dishes but they learn how it’s prepared in cooking classes included in the itinerary.
Absolutely Abruzzo Tours is now into its fourth year taking people to this Italian wonderland, making then somewhat expert in “My family is from Abruzzo and my extended family still lives there so Michael and I are continually adding new things to the itineraries so we can offer the best of Abruzzo. There is so much in Abruzzo the only proper way to experience it is through people who really know it,” Ms Masci said.
An eight day tour led by Abruzzo specialists Luciana Masci and Michael Howard offers a number of different and interesting locations and experiences.
Today's success tip comes from Shelley Taylor-Smith.
As a 7-time World Marathon Swimming Champion, Shelley has overcome partial paralysis; several major and minor car accidents; a benign breast scare; a collapsed marriage and much more to become a highly in-demand speaker in Australia and overseas.
How can people develop the motivation necessary to achieve their goals?
There are two keys to developing motivation and achieving your goals:
* Know what you want;
* Know why you want it.
Far too many people know what they don't want and that takes them nowhere. In fact, you may even find that the things you don't want keep attracting and creating. How many of us have committed to finding out what we want? I knew I wanted to get out of a wheel chair and win gold medals, I knew I wanted to survive chronic fatigue and live - just live. I knew I wanted to live when doctors told me otherwise.
Sometimes it takes 'reality checks' like that to find out what we really want, but you don't always have to go through them to do so.
An easier way is to sit down with yourself, your family and loved ones and simply choose what you really want in life. If you are prepared to do whatever it takes, you will achieve it. You may experience 'character building' time but you have to maintain focus on your goal.
In my experience we always get what we focus on in the end, whether it is the negative or positive. So stay focused on what you truly want.
Knowing why you want it is what drives you when it's too hard, too late, or too cold. It's what keeps you going when everyone else quits.
You can find more great tips from Shelley Taylor-Smith on the Experience Seekers Club website.
CLICK HERE TO READ MORE NOW.
Business Tips
Do you have your own website then here is a great article about increasing traffic.
Increase Sales By Flying Under Your Prospects' "Radar Defenses"
- by Jim Edwards
(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com =====================================
How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages?
Take a minute and count up the advertising methods which fight for your attention (and money) every day. Just the basic list includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your "snail mail" box
· Radio pitches interrupting the flow of your favorite songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, "mega" malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats, people develop defenses against this never-ending onslaught. They throw up a wall or a "radar defense" that goes into action the minute they smell a "pitch" or a sales job. Don't blame them. We all do it!
So how can you get around this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for a minute, but it will backfire in the long run.
You must do two things instead:
1. First, you must establish credibility for yourself and your business as an expert.
2. Second, you must reduce their fears about doing business with you.
Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.
So how do you accomplish these two "simple" things? What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone.
Trust!
If a seller can get behind your defenses with information which makes you trust them, then that credibility will carry over into a sale much of the time.
How can you get this credibility?
Well, take this next fact as online marketing "gospel," for many people have proven its effectiveness.
Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer's credibility scale in your favor.
How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.
Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.
Most of us grew up in a culture which says we can believe and "trust" what appears in the standard "news" or "information" format. In other words, if it appears in print, then we can believe and trust the author.
So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!
Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.
Publishing articles literally lets you fly under their advertising "radar defenses."
So remember these points when deciding whether or not to use articles to promote your business:
1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.
2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the "news."
3. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages.
4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.
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Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link! Click Here ==>http://www.linkbrander.com/go/73327
Member's Only Area
Great news! Fabulous travel experiences from all around the world are now yours as an Experience Seekers Travel Club member, every couple of weeks new experience options will be added. Click the link below to check out what is available.
Coming soon will be all the details about our exceptional member's only tour experience travelling up Route 66, USA in October 2009 - your choice of open top car or motorbike!
If you are a member of the Experience Seekers Travel Club you can click on the link below and you will be taken straight to all of the new releases which are now available to you.
If you are not yet a member of the Experience Seekers Travel Club, don't miss out any longer. Join the Experience Seekers Travel Club today for the special introductory price of just $1. Click below and take your first steps now towards living life to the fullest.
Motivation is what keeps us going. It is the reason people succeed and the reason people fail. Discover the methods you can practice on a daily basis to remain motivated and generally help you feel better about yourself in everything you do. Knowing how to remain motivated you can also help others because your attitude will be contagious and when you practice these techniques they will become natural to you.
Have you ever wondered why there are times when you can’t figure out what to do next? You find yourself browsing at a book store, music store, hanging out at the house…instead of out selling. Truth is we need continual training. Sometimes, the most useful information was just learning how other sales reps do their jobs. Discover the top 20 super sales tips that can help you push your sales process into the stratosphere.
Manage, Maximise & Master The Opportunity Of Constant Change
As a business owner, it can be understandable in the tough economic times we’re in, that vision of the business’ bigger picture gets pushed aside as it become more about surviving, and that the only constant in your business formula is change itself. However leading authority on leadership and change and Harvard Business Professor John Kotter joins with best-selling author on change management Dr Spencer Johnson to discuss how you can not only manage but maximise and master the opportunities that constant change present.
The world’s top business and marketing authority, who has created over nine billion dollars in wealth for his clients, in Jay Abrahams, teams up with the world’s preeminent peak performance expert and the creator of one of the most successful and enduring change management methodologies of all time in Tony Robbins, to deliver you a powerful audio interview in which Tony shares how you can create the ultimate competitive advantage in any area of your life.
It’s easy to turn to discounting prices and keeping sales going in lean times. You can become desperate just to keep your customers from going to elsewhere, however the biggest sin you can make in business is to discount your prices. Sales and marketing expert and founder of Achievers Group, Tony Gattari, urges business owners to buck the normal reaction and actually increase your prices through creating greater value for your customers. Listen to another great audio interview by Tony on how to create value.